【sf- 0324】 New Tendency, Möbel, 2024

A hardcover publication by New Tendency.  This 84-page catalogue delves deep into the creative processes that define New Tendency’s design philosophy, offering readers a comprehensive look at how ideas are transformed into tangible realities. The publication showcases not only the final products but also the journey of their creation.

Collaborating closely with Polaroid, we produced a series of captivating product films and imagery to introduce the new PolaroidNow camera. With a focus on striking typography and seamless integration of premium 3D elements, we meticulously crafted a visual narrative  that transcends language barriers, serving as the cornerstone of Polaroid's new marketing campaign.

【sf-0425】 Polaroid, product animation, 2025