【sf-0425】 Polaroid Now & Now+, product, 2025
Building on the success of our previous collaboration with Polaroid, we reunited with their creative team for a second engagement—this time to bring the new Polaroid Now and Polaroid Now+ cameras to life.
Our goal was to craft a fresh series of visually striking product films and imagery that highlight the evolution of Polaroid’s design language while staying rooted in the brand’s iconic legacy.
Our goal was to craft a fresh series of visually striking product films and imagery that highlight the evolution of Polaroid’s design language while staying rooted in the brand’s iconic legacy.
Through a refined blend of elegant typography, high-fidelity 3D renders, and emotive visual storytelling, we captured the unique personality of these cameras in a way that feels both contemporary and timeless. From meticulously staged high-end stills tailored for e-commerce and social media to more conceptual explorations of form and function, every asset was designed to elevate the product experience across multiple platforms.
This second collaboration reflects Polaroid’s ongoing evolution and our continued partnership in shaping the visual language of their product storytelling—balancing heritage with innovation through thoughtful execution.
【design development】
As with all our projects, we place significant emphasis on conducting a thorough and elaborate design development process before moving into final production. This careful approach allows us to explore various possibilities, refine our concepts, and ensure the highest quality outcomes.
The following images represent a selection of materials that were generated during this initial development phase.
As with all our projects, we place significant emphasis on conducting a thorough and elaborate design development process before moving into final production. This careful approach allows us to explore various possibilities, refine our concepts, and ensure the highest quality outcomes.
The following images represent a selection of materials that were generated during this initial development phase.
【credits】
Design & Direction
someform Studio
Creative Team
Helge Kiehl
Matthias Winckelmann
Jacqui Munoz
Yannik Wenk
Dominik Grejc
Christoffer Wolters
someform Studio
Creative Team
Helge Kiehl
Matthias Winckelmann
Jacqui Munoz
Yannik Wenk
Dominik Grejc
Christoffer Wolters
someform Studio GmbH
eisenbahnstrasse 5
10997-berlin
hello【at】someform.studio
eisenbahnstrasse 5
10997-berlin
hello【at】someform.studio