【sf-0826】 hyperice x nike, hyperslide, product, 2026
Hyperice and Nike have joined forces once again to debut the Nike Air Zoom Hyperslide—a cutting-edge footwear innovation engineered to elevate post-activity recovery.
Partnering closely with our long-term client Hyperice, we conceptualized and produced the global visual launch campaign, delivering a relaxed and laid back 30-second hero animation, abstract motion vignettes for social, and a complete suite of product and retail stills.
Partnering closely with our long-term client Hyperice, we conceptualized and produced the global visual launch campaign, delivering a relaxed and laid back 30-second hero animation, abstract motion vignettes for social, and a complete suite of product and retail stills.
Aesthetically, the Air Zoom Hyperslide embraces a sleek, futuristic design draped in a versatile, sand-colored finish. This muted monochromatic palette served as the foundation for our campaign’s color design, creating a subtle contrast against glowing red hues that emphasize the active heat function of the Hyperslide Pod.
The innovative slide combines low-profile Nike Air Zoom cushioning with Hyperice recovery technology, delivering targeted heat and vibration across the top of the foot to help reduce tension, relax feet and support everyday recovery.
To visually translate these features, our team designed abstract motion concepts representing cushioning, vibration, and heat—bringing them together in a fluid edit driven entirely by the product design itself.
The talented people at Zelig Sound brought the whole piece together with a smooth and laid back soundtrack.
To visually translate these features, our team designed abstract motion concepts representing cushioning, vibration, and heat—bringing them together in a fluid edit driven entirely by the product design itself.
The talented people at Zelig Sound brought the whole piece together with a smooth and laid back soundtrack.
In addition to the hero campaign video, we produced individual animations that bring the Hyperslide to life. These dynamic sequences evolve around aesthetic and functional features, thereby giving our client a pool of assets to draw from for various media.
Hyperice continuously redefines the boundaries of performance and wellness technology. Collaborating with their team to visualize the majority of their lineup remains a highlight of our ongoing partnership.
【credits】
Design & Direction
someform Studio
Creative Team
Helge Kiehl, Matthias Winckelmann, Jacqui Munoz, Julius Steinhauser, Levi Kosters, Remo Gambacciani
Production
Angelika Wdowiak
Audio
Zelig Sound
someform Studio
Creative Team
Helge Kiehl, Matthias Winckelmann, Jacqui Munoz, Julius Steinhauser, Levi Kosters, Remo Gambacciani
Production
Angelika Wdowiak
Audio
Zelig Sound