Google DeepMind reached out to us to collaborate on the ambitious endeavour to redefine the visual identity of this profoundly iconic brand.
A rebrand that aimed not only at a mere cosmetic makeover but at creating an abstract visual representation that would encapsulate the intricate essence of DeepMind's visionary pursuit of artificial general intelligence (AGI).
A rebrand that aimed not only at a mere cosmetic makeover but at creating an abstract visual representation that would encapsulate the intricate essence of DeepMind's visionary pursuit of artificial general intelligence (AGI).
A short but intense research phase for Google Design that purely focused on visual development. The objective of our first collaboration with Google Design was nothing less than tapping into new creative directions for Google’s outreach and finding an inspiring visual representation of the incredible UI work they have done in recent years.
Early 2021 the Brand and Creative Strategy team at BCG reached out to us at someform Studio with an exciting proposal - not only to explore 3D imagery for BCG’s brand identity, but even more so to create a complex highly sophisticated automated design system that would enable our client to generate their own imagery on demand.
Microsoft asked us to highlight the redesign of the 365 mobile suite.
The well known collection of mobile office apps got a fresh makeover that is stylishly minimal and exudes a friendly usability vibe. For the launch of the redesigns we directed a film that interprets the impact of the mobile user interface toolkit in everyday life and celebrates the adaptability of Microsoft’s design components for mobile.
Together with Karmarama we created this campaign for Honda which was shown across the UK market over a timespan of 2 years.
someform’s concept revolves around several current Honda models on a giant hinged mobile. The pivoting movement of the suspended car platforms creates a spatial choreography providing flow and a sense of freedom.