For Hyperice and Nike, we set out to bring to life the visual campaign for their latest innovation–the Hyperboot. Working closely with Hyperice we crafted a comprehensive suite of visuals that elevated the campaign across both brands’ digital platforms. From product photography and animation to 2D motion graphics and a full-fledged launch film – we were excited to assist our client on almost all aspects of this campaign.

For the launch film, we teamed up with the incredible people at Panoply to co-direct a piece that connects the legacy of the Normatec with the reveal of the Hyperboot by taking a wild journey through a set of abstract vignettes centered around the features of both products.

【sf-0525】 hyperice x nike, hyperboot, product, 2025