【sf-0525】
hyperice x nike, hyperboot, product, 2025
Another exciting project for performance recovery pioneer Hyperice and global sportswear leader Nike: Bringing to life the visual campaign for their latest innovation–the Hyperboot.
A first-of-its-kind wearable solution, the Hyperboot is designed to enhance athletic preparation and recovery by combining targeted heat therapy with Normatec dynamic air compression for the feet and ankles. Developed as a fully mobile and wearable product, it allows athletes to get game-ready faster and recover more effectively—without being tied to one location or routine—transforming how they approach warm-up and recovery, whether on the move or in between sessions. Mobile, powerful, and designed to move with the body, the Hyperboot is a breakthrough in wearable performance technology.
A first-of-its-kind wearable solution, the Hyperboot is designed to enhance athletic preparation and recovery by combining targeted heat therapy with Normatec dynamic air compression for the feet and ankles. Developed as a fully mobile and wearable product, it allows athletes to get game-ready faster and recover more effectively—without being tied to one location or routine—transforming how they approach warm-up and recovery, whether on the move or in between sessions. Mobile, powerful, and designed to move with the body, the Hyperboot is a breakthrough in wearable performance technology.
Nike and Hyperice—two brands deeply committed to innovation for athletes—have developed a product that blends sleek design with powerful functionality.
To support the launch, we worked closely with Hyperice to craft a comprehensive suite of visuals that elevated the campaign across both brands’ digital platforms. From product photography and animation to 2D motion graphics and a full-fledged launch film – which we were fortunate enough to co-direct with the incredible people at Panoply – we were excited to assist our client on almost all aspects of this campaign. The result is a visually rich, cohesive set of assets that helped define the campaign’s tone and reach—from behind-the-scenes storytelling to social rollouts and global product reveals.
To support the launch, we worked closely with Hyperice to craft a comprehensive suite of visuals that elevated the campaign across both brands’ digital platforms. From product photography and animation to 2D motion graphics and a full-fledged launch film – which we were fortunate enough to co-direct with the incredible people at Panoply – we were excited to assist our client on almost all aspects of this campaign. The result is a visually rich, cohesive set of assets that helped define the campaign’s tone and reach—from behind-the-scenes storytelling to social rollouts and global product reveals.
Introducing Hyperboot. Warm up fast. Recover strong.
【campaign】
Based on our history with Hyperice, crafting a majority of their product photography over the past year, our work began with producing a series of images in line with the visual language that we’ve established for the brand. Our focus was on emphasising the Hyperboot’s sculptural design and technical precision, while reflecting the product’s fusion of sportswear aesthetics and medical-grade technology, echoing Nike’s iconic design language while emphasizing Hyperice’s health-tech innovation.
From material textures to functional contours, the product photography aims to highlight the key details that make the product stand out, while maintaining an overall creative approach to the minimal visual language.
To enhance the overall product representation, we additionally produced individual animations that bring the Hyperboot to life. These dynamic sequences are a mix of feature showcase and artistic expression, thereby giving our client a pool of assets to draw from for various outlets.
【launch film】
A key centerpiece of the campaign is the launch film. We were fortunate enough to be able to team up with the incredible people at Panoply, co-directing a visually immersive short inspired by the impressive engineering achievement of building the Normatec technology into the Hyperboot.
In very short 30 seconds, we set out to connect the legacy of the Normatec with the reveal of the Hyperboot by taking a wild ride through a set of abstract vignettes centered around the features of both products.
【behind the science】
In parallel, we developed 2D motion graphics for the BehindTheScience film—carefully aligning motion, typography, and narrative to support the storytelling and technical explanation.
Based on the incredible design work from ID-C, we set out to bring their 2D graphics to life and add intricate movement to every layer. See the ‘Behind The Science’ video here to see the 2D motion package in action:
Behind the Hyperboot on Youtube.
Behind the Hyperboot on Youtube.
【design development】
While developing the visuals for the campaign and the launch film, the team embarked on a wide exploration around the topics of heat, compression and wearable technology. While we intended to maintain the overall look of the brand identity, we also wanted to explore alternative directions and new visual approaches.
Below is a selection of RND material that was created at different stages of the project leading towards the final product.
This collaboration marks another milestone of our ongoing collaboration with Hyperice, an engaging, open and exciting client that is always keen to innovate.
We’re proud to have contributed to the launch of a product that pushes performance forward and redefines what wearable technology can do.
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We’re proud to have contributed to the launch of a product that pushes performance forward and redefines what wearable technology can do.
【credits】
Design & Direction, Campaign
someform Studio
Creative Team, someform Studio
Matthias Winckelmann, Helge Kiehl, Jacqui Munoz, Christoph Strohfeld, Dominik Grejc
Design & Direction, Launch Film
Panoply & someform Studio
Creative Team, Panoply
Mark Lindner, Simon Holmedal, Andreas Catucci
Audio, Launch Film
Resonate Sound
Brand Identity, 2D
ID-C
someform Studio
Creative Team, someform Studio
Matthias Winckelmann, Helge Kiehl, Jacqui Munoz, Christoph Strohfeld, Dominik Grejc
Design & Direction, Launch Film
Panoply & someform Studio
Creative Team, Panoply
Mark Lindner, Simon Holmedal, Andreas Catucci
Audio, Launch Film
Resonate Sound
Brand Identity, 2D
ID-C
someform Studio GmbH
eisenbahnstrasse 5
10997-berlin
hello【at】someform.studio
eisenbahnstrasse 5
10997-berlin
hello【at】someform.studio