【sf- 0324】 New Tendency, Möbel, 2024

A hardcover publication by New Tendency.  This 84-page catalogue delves deep into the creative processes that define New Tendency’s design philosophy, offering readers a comprehensive look at how ideas are transformed into tangible realities. The publication showcases not only the final products but also the journey of their creation.

We collaborated with Hyperice to create assets showcasing the updated Normatec Elite, a dynamic air compression massage device. Our work included an abstract animation highlighting the product's features and visual effects for a live-action transition from the old to the new model.

【sf-0724】 hyperice normatec, product, 2024