【sf-0122】 BCG, design automation, 2022

Early 2021 the Brand and Creative Strategy team at BCG reached out to us at someform Studio with an exciting proposal - not only to explore 3D imagery for BCG’s brand identity, but even more so to create a complex highly sophisticated automated design system that would enable our client to generate their own imagery on demand.

A short but intense research phase for Google Design that purely focused on visual development. The objective of our first collaboration with Google Design was nothing less than tapping into new creative directions for Google’s outreach and finding an inspiring visual representation of the incredible UI work they have done in recent years.

【sf-0722】 google design, research, 2022

【sf-0321】 karst, stone paper, 2021

A velvet writing surface made from stone. Impossibly smooth. Impervious to liquid. Infinitely stronger. All from dust. Six animations tell a unique story of innovation for our client “Karst Stone Paper”.

Our contribution to the full rebrand of the crypto-security experts LEDGER with new image content and a fresh take on product photography.

【sf-0321】 ledger rebrand, 2021

Rachael is a proof-of-concept of the automation possibilities of advanced 3D design systems. It is a fully-automated algorithm creating CG visuals in real-time. Since May 2020, Rachael has been autonomously posting to the Instagram account @rachaellic one new image per day. 

【sf-0520】 rachaelisnotreal, 2020

【sf-0221】 absolut vodka, 2021

In September 2021 Absolut revealed its biggest design update since their launch in 1979. In an extensive design development phase, we created a fresh look for the product photography of the Absolut line that will become the base for all of their products in the coming years.

【sf-0620】 Microsoft Socials, 2020

Introducing new features within the Microsoft Office ecosystem with multiple films and images that showcase the new functionalities.

Microsoft asked us to highlight the redesign of the 365 mobile suite. The well known collection of mobile office apps got a fresh makeover that is stylishly minimal and exudes a friendly usability vibe. For the launch of the redesigns we directed a film that interprets the impact of the mobile user interface toolkit in everyday life and celebrates the adaptability of Microsoft’s design components for mobile.

【sf-0619】 Microsoft 365, 2019

【sf-0120】 NEW TENDENCY, 2020

A publication exploring the hidden narratives and sensual qualities of the raw and natural materials found in NEW TENDENCY products. NEW TENDENCY partnered with HelloMe & someform Studio to develop a visual concept and translate the art direction into a set of synthetic photographs merging architectural and natural environments.

【sf-0819】 Moto Razr, 2019

An iconic design from the 2000s returns to capture the limelight on the global smartphone stage. someform’s design of the launch film captures this physicality in motion and visually in the surface details of the phone.

Together with Karmarama we created this campaign for Honda which was shown across the UK market over a timespan of 2 years. someform’s concept revolves around several current Honda models on a giant hinged mobile. The pivoting movement of the suspended car platforms creates a spatial choreography providing flow and a sense of freedom.

【sf-0418】 Honda, Keep Moving, 2018

【sf-0218】 ibm, think, 2018

Partnering with Athletics we developed a series of creative interpretations of the Think wordmark to be used as the identity for the event through a provocative, flexible, and practical system that asks us all to Think.

A playful research project in collaboration with IKEA’s Future-Living Lab Space10. We developed seven concept-studies of futuristic autonomously driving vehicles, challenging the traditional idea of the car and exploring how we can re-purpose it to create a more fulfilling life on wheels.

【sf-0818】 spaces on wheels, 2018

'Influencers' is about drawing out the intrigue in the Everyday, and allowing it to humbly influence the world around us. For us it’s a celebration of the Creative Process and a meditation on the way we work in 3D.

Extensive material eye candy for German material science behemoth COVESTRO.

【sf-0617】 covestro, material world, 2017