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For Hyperice and Nike, we set out to bring to life the visual campaign for their latest innovation–the Hyperboot. Working closely with Hyperice we crafted a comprehensive suite of visuals that elevated the campaign across both brands’ digital platforms. From product photography and animation to 2D motion graphics and a full-fledged launch film – we were excited to assist our client on almost all aspects of this campaign.
For the launch film, we teamed up with the incredible people at Panoply to co-direct a piece that connects the legacy of the Normatec with the reveal of the Hyperboot by taking a wild journey through a set of abstract vignettes centered around the features of both products.
【sf-0525】 hyperice x nike, hyperboot, product, 2025
【sf-0323】 Beats by Dre, product photography, 2023
We had the pleasure to create the majority of the product pack shots of the new Beats Studio Buds+ and Beats Studio Pro.
someform Studio GmbH
eisenbahnstrasse 5
10997-berlin
hello【at】someform.studio
【01】 work
【02】 index
【03】 info
【04】 social
someform Studio GmbH
eisenbahnstrasse 5
10997-berlin
hello【at】someform.studio
【01】 work
【02】 index
【03】 info
【04】 social
