
Early 2021 the Brand and Creative Strategy team at BCG reached out to us at someform Studio with an exciting proposal - not only to explore 3D imagery for BCG’s brand identity, but even more so to create a complex highly sophisticated automated design system that would enable our client to generate their own imagery on demand.

A short but intense research phase for Google Design that purely focused on visual development. The objective of our first collaboration with Google Design was nothing less than tapping into new creative directions for Google’s outreach and finding an inspiring visual representation of the incredible UI work they have done in recent years.

