【sf-0819】 moto razr, 2019
An iconic design from the 2000s returns to capture the limelight on the global smartphone stage. someform Studio made this ad that is ringing a bell not only with the fans of folding phones. Motorola seems to have struck a nerve with the launch of this famous flip phone redesign, which promises to combine smartphone slickness with the satisfaction of physically answering and ending a call.
someform’s design of the launch film captures this physicality in motion and visually in the surface details of the phone. Successfully communicating a rejuvenating energy, the design and subsequence of the single scenes come together in a perfectly exciting and stylish mixture.
【credits】
Design & Direction
someform Studio
Creative Team
Helge Kiehl, Julius Steinhauser, Chris Hoffmann, Moritz Schwindt, Ioannis Kaltirimtzis, Christoffer Wolters, Derya Öztürk
Producer
Matthias Winckelmann, Conrad Ostwald
someform Studio
Creative Team
Helge Kiehl, Julius Steinhauser, Chris Hoffmann, Moritz Schwindt, Ioannis Kaltirimtzis, Christoffer Wolters, Derya Öztürk
Producer
Matthias Winckelmann, Conrad Ostwald
Sound for Directors Edit
uglystupidhonest
Client
Motorola
Agency
LosYork
uglystupidhonest
Client
Motorola
Agency
LosYork