【sf-0819】 moto razr, 2019

An iconic design from the 2000s returns to capture the limelight on the global smartphone stage. someform Studio made this ad that is ringing a bell not only with the fans of folding phones. Motorola seems to have struck a nerve with the launch of this famous flip phone redesign, which promises to combine smartphone slickness with the satisfaction of physically answering and ending a call.

someform’s design of the launch film captures this physicality in motion and visually in the surface details of the phone. Successfully communicating a rejuvenating energy, the design and subsequence of the single scenes come together in a perfectly exciting and stylish mixture.

【credits】

Design & Direction
someform Studio

Creative Team
Helge Kiehl, Julius Steinhauser, Chris Hoffmann, Moritz Schwindt, Ioannis Kaltirimtzis, Christoffer Wolters, Derya Öztürk

Producer
Matthias Winckelmann, Conrad Ostwald

Sound for Directors Edit
uglystupidhonest

Client
Motorola
 
Agency
LosYork