【sf-0418】 honda, keep moving, 2018
Together with branding agency Karmarama we created this campaign for Honda which was shown across the UK market in multiple different versions over a timespan of 2 years.
Honda has always endeavoured to go bold with their product imagery, and have been a progressive brand in that sense. Therefore we were especially pleased to finally make this simple yet striking piece for them together with the great team at Karmarama.
Honda has always endeavoured to go bold with their product imagery, and have been a progressive brand in that sense. Therefore we were especially pleased to finally make this simple yet striking piece for them together with the great team at Karmarama.
someform’s concept revolves around several current Honda models on a giant hinged mobile. The pivoting movement of the suspended car platforms creates a spatial choreography providing flow and a sense of freedom.
After the official version hit the cinemas, we set out to create a directors cut in a new fresh color scheme which you can see above.
After the official version hit the cinemas, we set out to create a directors cut in a new fresh color scheme which you can see above.
【commercial version】
【summer edition, commercial version】
【credits】
Design & Direction
someform Studio
Creative Team
Helge Kiehl, Matthias Winckelmann, Dominik Grejc, Vitaly Grossmann
Sound for Directors Cut
uglystupidhonest
Sound for Commercial Version
David Kamp
someform Studio
Creative Team
Helge Kiehl, Matthias Winckelmann, Dominik Grejc, Vitaly Grossmann
Sound for Directors Cut
uglystupidhonest
Sound for Commercial Version
David Kamp
Agenc
Karmarama
Production Company
Friends Electric
Client
Honda
Karmarama
Production Company
Friends Electric
Client
Honda
someform Studio GmbH
eisenbahnstrasse 5
10997-berlin
hello【at】someform.studio
eisenbahnstrasse 5
10997-berlin
hello【at】someform.studio