【sf-218】 ibm, think, 2018
The IBM Think 2018 conference in Las Vegas celebrates the company’s longtime corporate mantra—Think—by convening inspiring experts from disparate fields for a series of workshops, experiences, networking, talks, and education.
Partnering with Athletics we developed a series of creative interpretations of the Think wordmark to be used as the identity for the event through a provocative, flexible, and practical system that asks us all to Think.








【conference identity】








【IBM think identity package】
















































































【credits】
Design & Direction
someform Studio
 
Creative Team
Helge Kiehl, Matthias Winckelmann, Marian Pramberger, Curtis Baigent, Julius Steinhauser, Chris Hoffmann, Vitaly Grossmann

Agency
Athletics NYC
 
Client
IBM





someform Studio GmbH
eisenbahnstrasse 5
10997-berlin
hello【at】someform.studio

someform Studio GmbH
eisenbahnstrasse 5
10997-berlin
hello【at】someform.studio